"Automation in this industry is going to make people's jobs harder,” Holcomb said. “The routine, easy tasks, such as checking whether a load arrived on time, will be left to computers, leaving us the hardest, most complex challenges."

Fraight AI, a technology-enabled freight brokerage, has been invited to speak at the 2019 TIA 2019 Capital Ideas Conference & Exhibition on April 11 in Orlando.

CEO Parker Holcomb will speak on the role of artificial intelligence and data analytics in the freight industry.

“Automation in this industry is going to make people's jobs harder,” Holcomb said. “The routine, easy tasks, such as checking whether a load arrived on time, will be left to computers, leaving us the hardest, most complex challenges. The good news is that this should help us innovate faster and bring along an industry that, to date, has been quite resistant to change.”

Fraight AI is automating the match among loads and trucks so it’s done in minutes. Fraight then automates the scheduling and coordination between the customer and carrier. When this process is done via phone, as is the norm, matching and coordinating can take hours. That’s because the industry is so fragmented: There are more than 500,000 carriers to choose from and more than 450,000 of them operate six trucks or less.

Fraight AI is targeting its services at large enterprise customers that, while primed for automation, are not interested in waiting for their enterprise to adopt a new system. These customers ship consistent volumes of full truckloads on the same routes, over and over. Much of this automation operates behind the scenes, handling repeatable and simple tasks, freeing up the Fraight team to focus on more complex challenges.

For instance, the company is building a virtual assistant, named Archie, to handle continuous communications with tens of thousands of parties, including drivers, at a time. These communications occur via email, text and even fax, which remains a common tool in the trucking industry, without drivers ever knowing the transaction is automated.

“Traditional technology has been unable to make an impact,” Holcomb said. “The freight industry is decades behind and everyone knows it. We're honored by the invitation, and excited to discuss how recent advancements can do more than just get us caught up, they can move us all forward.”

Fraight AI’s technology also is designed to learn and anticipate its customers’ shipping needs and even problems. For instance, Fraight’s algorithms will be able to digest billions of data points and use them to predict when a customer might be ramping up production at a time when truck supply is scarce, and then proactively source trucks so the customer doesn't even notice.

Such insight will not require an app or download. Studies have shown that less than 1 percent of freight flows through freight-matching apps.

Fraight AI’s customers range from Fortune 50 companies to growing startups across the United States.

About Fraight AI
Fraight AI is the modern day freight broker. We automate the discovery and coordination of full truckload carriers for enterprise customers that ship consistent volume on dedicated lanes. As an artificial intelligence company, data and pattern-recognition are at our core, enabling our team to provide visibility on everything from load location to strategic insights. Fraight AI adapts to your team’s workflow, delivering the benefits of technology to your inbox or phone without the pains of new systems.

Media Contact:
Torie Runzel
Phone: 224-628-4851
Email: torie@fraight.com
Fraight CEO to speak at TIA 2019 Conference
AI in Trucking